Totally Wicked case study
Totally Wicked manufactures and distributes premium electronic cigarettes and e-liquid from its headquarters in Blackburn, Lancashire. The company has a strong brand presence and offers an extensive range of vaping products online and through stores across the UK.
The Totally Wicked team identified a need for a new type of pack for its UK manufactured e-liquid primary packaging - one that moved away from the current standard packs and also made it immediately obvious when the pack had been opened. This is particularly important in ensuring that at all times the integrity of the manufactured product is retained prior to receipt by the consumer
The solution that the SONE Design team developed was an integral tamper-evident band built inside the cap. Once the pack is opened, the band falls below the level of the bottom of the cap. The band is red, to differentiate it from the white or black cap, thereby providing a very clear view that the pack has been opened. The integral nature of the band means that it cannot be removed from the cap and there is no risk of it falling away from the pack.
Stuart Mercer, Operations Director at Totally Wicked said:
‘We were looking for a UK based company that could offer a consistent and reliable supply of high quality e-liquid packaging to meet our increasing volume demands, along with some real design innovation. SONE has proven to be an excellent choice.
We are delighted with the cap design and the overall functionality of the whole pack.’